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Percentage of internet users preferring free, targeted ad-supported online services over paid ones in Brazil in 2022 and 2023

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Release date

May 2023

Region

Brazil

Survey time period

2022 and 2023

Number of respondents

1,500*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Number of respondents in 2023. In 2022, there were 1,000 respondents.

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Overview

8

Formats, devices, and platforms

8

Advertisers

4

Programmatic

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Digital retail media

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Third-party cookie deprecation

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Digital consumer insights

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