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Consumer perception of the revelance of pharma advertising in the U.S. 2023, by age

Published by
Julia Faria,
Aug 24, 2023
According to the results of a March 2023 survey conducted in the United States, 40 percent of respondents aged 50 years and older rated the relevance of pharmaceutical ads they see as poor or very poor. On the other hand, 40 percent of adults under 50 considered pharma ads excellent or good.

Perception of the revelance of pharmaceutical advertising in the United States as of March 2023, by age group

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Release date

May 2023

Region

United States

Survey time period

March 9 to 16, 2023

Number of respondents

3,092 respondents

Age group

18 years and older

Method of interview

Online survey

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