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During a 2022 survey, 55 percent of responding consumers from Denmark stated that the fact that their personal data could be used for other purposes and/or they did not know with whom it might be shared was a very important concern of theirs regarding online targeted advertising. In the meantime, roughly half of the respondents expressed concerns regarding their online data collected or a profile made about them without knowing it or explicitly given a chance to agree.
Consumer concerns about targeted advertising in Denmark as of December 2022
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Other statistics that may interest you Digital advertising in the Nordics
Overview of the European market
4
Denmark
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- Premium Statistic Digital ad spend in Denmark 2020-2022
- Premium Statistic Digital share of ad spend in Denmark 2019-2022
- Premium Statistic Denmark: digital ad spend 2022, by format
- Premium Statistic Programmatic ad spend in Denmark 2017-2026
- Premium Statistic Internet users in Denmark 2020-2029
- Premium Statistic Attitudes towards online advertising in Denmark 2023
- Premium Statistic Online advertising practices experienced by Danish consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Denmark 2022
Finland
8
- Premium Statistic Online advertising spending in Finland 2012-2022
- Premium Statistic Digital share of ad spend in Finland 2020-2022
- Premium Statistic Digital ad spend in Finland 2022, by format
- Premium Statistic Programmatic ad spend in Finland 2017-2026
- Premium Statistic Forecast of internet user numbers in Finland 2023-2029
- Premium Statistic Attitudes towards online advertising in Finland 2024
- Premium Statistic Online advertising practices experienced by Finnish consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Finland 2022
Norway
8
- Premium Statistic Digital ad spend in Norway 2020-2022
- Premium Statistic Digital share of ad spend in Norway 2020-2022
- Premium Statistic Online ad spend in Norway 2017-2022, by type
- Premium Statistic Programmatic ad spend in Norway 2017-2026
- Basic Statistic Internet users in Norway 2020-2029
- Premium Statistic Attitudes towards online advertising in Norway 2023
- Premium Statistic Online advertising practices experienced by Norwegian consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Norway 2022
Sweden
8
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Digital share of ad spend in Sweden 2015-2022
- Premium Statistic Digital ad spend in Sweden 2022, by format
- Premium Statistic Programmatic ad spend in Sweden 2017-2026
- Basic Statistic Internet users in Sweden 2020-2029
- Premium Statistic Attitudes towards online advertising in Sweden 2024
- Premium Statistic Online advertising practices experienced by Swedish consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Sweden 2022
Further Content: You might find this interesting as well
European Commission. (February 28, 2023). Consumer concerns about targeted advertising in Denmark as of December 2022 [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
European Commission. "Consumer concerns about targeted advertising in Denmark as of December 2022." Chart. February 28, 2023. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
European Commission. (2023). Consumer concerns about targeted advertising in Denmark as of December 2022. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
European Commission. "Consumer Concerns about Targeted Advertising in Denmark as of December 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
European Commission, Consumer concerns about targeted advertising in Denmark as of December 2022 Statista, https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/ (last visited June 05, 2024)
Consumer concerns about targeted advertising in Denmark as of December 2022 [Graph], European Commission, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/