Cross-border e-commerce cart abandonment reasons 2022

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Too high delivery costs are the main reason global shoppers abandon their cart when shopping on websites abroad, according to a 2022 survey. Half of respondents chose this reason for cross-border cart abandonment, while another 42 percent said delivery time was too long.

Leading reasons for cart abandonment when shopping online internationally in 2022

Characteristic	Share of respondents
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Release date

May 2023

More information

Region

Worldwide

Survey time period

July 2022

Number of respondents

9,000 online shoppers in 9 countries*

Method of interview

Online survey

Supplementary notes

* Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. Approximately 1,000 respondents per the following markets: U.S., Canada, UK, Germany, France, China, Japan, UAE, and Australia.
To answer the question posed on the survey, respondents could choose up to three reasons. This statistic only shows the five most chosen reasons.

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