Online companies stance on influencer collaborations in Sweden 2023
In 2023, most Swedish e-commerce companies perceived influencer marketing positively. According to the survey, nearly one in four e-commerce companies reported that their latest influencer collaboration led to increased sales. Similarly, around 15 percent of companies deemed that working with content creators helped build their brand and led to many new customers. Nonetheless, roughly 15 percent of e-retailers felt that influencer marketing was not a worthwhile investment, and three percent did not reach new target audiences.
