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Leading products bought on social commerce Thailand 2023, by gender

Published by Statista Research Department, Mar 31, 2023
According to a Rakuten Insight survey conducted in Thailand on leading products bought on social media in February 2023, clothing had the highest purchase rate among female respondents at around 73 percent, followed by bags and shoes. The men in this survey preferred purchasing clothing and at a similar consumer electronics.

Main products purchased on social media among consumers in Thailand as of February 2023, by gender

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Release date

March 2023

Region

Thailand

Survey time period

February 9 to 28, 2023

Number of respondents

11,095 respondents

Age group

16 years and older

Special properties

7,473 female and 4,349 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What item(s) did you purchase on social media? Choose all that applies."

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Statistics on " Social commerce in Thailand "

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Overview

5

Key performance indicators

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Social commerce platforms

4

Influencer marketing

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Consumer behavior

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Topics

Social commerce in ThailandInternet usage in ThailandRetail sector in ThailandE-commerce in ThailandRetail shopping behavior in Thailand
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