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U.S. consumers trading personal data for online services 2021

Published by Ani Petrosyan, Apr 5, 2024
A survey conducted in December 2021 in the United States found that 39 percent of the respondents would share their personal information in exchange for free use of e-mail services. Approximately 33 percent said they would rather use messaging apps and social networks for free and have their data shared than pay for them.

Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021

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Release date

March 2022

Region

United States

Survey time period

December 2021

Number of respondents

2,038 respondents

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