Share of U.S. Gen Z who considers themselves fans of entertainment franchises 2022
The entertainment franchise 'Despicable Me' is the most popular entertainment franchise among Gen Zers with 73 percent of survey respondents indicating that they are fans of the franchise. 44 percent indicated that they are casual fans and 29 percent that they are avid fans. The next most popular franchise was 'Jumanji' with 41 percent saying that they are casual fans and 23 percent who said they were avid fans. The Marvel Cinematic Universe enjoys the greatest share of avid fans with 31 percent of those surveyed stating that they are avid fans, and an additional 30 percent indicated they were casual fans.