SMEs selling online by EU country 2023 | Statista

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Small companies in Lithuania have the highest e-commerce sales adoption rate in the European Union. Up to 36 percent of Irish businesses with 10 to 49 employees made e-commerce sales via a website or app in 2023. Among medium-sized companies (50-249 employees), Sweden stands out, with 49 percent of companies engaging in e-commerce.

Share of small and medium enterprises that make e-commerce sales in the European Union in 2023, by country

Characteristic	Small enterprises (10-49 employees)	Medium enterprises (50-249 employees)
Lithuania	36.4%	46.6%
Sweden	35%	49%
Denmark	34.1%	45%
Ireland	32.5%	46.5%
Spain	31.6%	40.9%
Malta	30.2%	41.3%
Belgium	28.9%	40.9%
Croatia	28.7%	35.9%
Finland	27.7%	40.3%
Netherlands	27.6%	34.9%
Austria	23.5%	35.3%
Czechia	22%	31.2%
Hungary	21.3%	29.8%
Slovenia	21.2%	31%
Cyprus	21.1%	35.3%
Germany	20%	29.1%
Greece	19.3%	23.1%
Estonia	19%	35.2%
Italy	17.7%	25.8%
Latvia	17.3%	30.7%
Slovakia	16.8%	21.2%
Poland	16.3%	21.3%
Portugal*	15.4%	-
France	14.4%	26.7%
Bulgaria	14%	19.2%
Luxembourg	11.7%	18.8%
Romania	11.6%	17.3%

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Release date

December 2023

More information

Region

EU

Survey time period

2023

Special properties

EU-27; small and medium enterprises without financial sector

Supplementary notes

*Data for medium enterprises in Portugal was not given by source.

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