U.S. D2C e-commerce sales growth by brands 2025

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Both digitally native and established brands saw a reduction in growth in direct-to-consumer (D2C) sales between 2020 and 2022, with the former falling drastically from 40 percent to 5.5 percent. From 2023 and continuing into 2025, forecasts suggest D2C sales from both types of brands will be growing at relatively similar rates.

Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025

Characteristic	Established brands	Digitally native brands
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Release date

June 2023

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Region

United States

Survey time period

March 2023

Supplementary notes

*Starting from this year, figures are forecasts as of March 2023.

It excludes private-label brands from traditional retailers, travel and event tickets, and food and beverage services.

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