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Top actions after seeing an ad on video streaming platforms Asia 2022

Published by Leander von Kameke, Oct 5, 2022
In a survey conducted in selected Asian countries in 2021 and 2022, the majority of surveyed over-the-top (OTT) users stated they searched for advertised products online after watching an ad on a video streaming platform. Some of the respondents also shared that they made an online purchase after seeing an ad on a video streaming platform.

Leading actions taken after seeing an ad on a video streaming platform among OTT viewers in Asia in 2022

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Release date

December 2021

Region

Asia

Survey time period

2021 to 2022

Number of respondents

7,100 respondents

Age group

16-45 years

Special properties

among OTT users from Indonesia, Japan, Philippines, Singapore, Thailand, and Vietnam

Supplementary notes

Original question: Which of the following actions, if any, have you taken after seeing an ad on a video streaming platform?

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Statistics on " Online video advertising and marketing in Asia "

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Overview

4

APAC overview

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Internet usage

4

Social media usage

3

Leading influencer platforms

3

YouTube and TikTok

6

Attitudes toward OTT ads

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Topics

Online video advertising and marketing in AsiaStreaming in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in Asia
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