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Level of concern over ad fraud in CTV/OTT advertising in the U.S. 2022

Published by
Michele Majidi,
Mar 22, 2024
According to a survey conducted among United States marketers involved in decision-making for connected TV (CTV) and over-the-top (OTT) advertising in March 2022, 85 percent of respondents stated they were very or somewhat concerned over ad fraud. The share of respondents saying they were not too concerned or not concerned at all amounted to 16 percent.

Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022

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Release date

July 2022

Region

United States

Survey time period

March 7 to 14, 2022

Number of respondents

151 respondents

Special properties

among ad agency or brand marketers involved in decision-making for CTV/OTT advertising

Method of interview

Online survey

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Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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