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Ceconomy AG experienced a steady increase in its e-commerce segment in recent years, accounting for 8.12 percent of sales in the 2014/15 financial year to around 13.68 percent in 2018/19. However, it was not until the coronavirus pandemic that the digital channel saw the highest growth. In the 2020/21 financial year, online sales made up more than 32 percent of Ceconomy AG's overall sales. With the return of in-store shopping, Ceconomy AG's online sales share slightly decreased in 2022/23, but remained above pre-pandemic levels.
E-commerce percentage of Ceconomy AG (MediaMarkt and Saturn) sales worldwide from 2014/15 to 2022/23
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Statista. (December 18, 2023). E-commerce percentage of Ceconomy AG (MediaMarkt and Saturn) sales worldwide from 2014/15 to 2022/23 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1326378/ceconomy-online-sales-share-worldwide/
Statista. "E-commerce percentage of Ceconomy AG (MediaMarkt and Saturn) sales worldwide from 2014/15 to 2022/23." Chart. December 18, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1326378/ceconomy-online-sales-share-worldwide/
Statista. (2023). E-commerce percentage of Ceconomy AG (MediaMarkt and Saturn) sales worldwide from 2014/15 to 2022/23. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1326378/ceconomy-online-sales-share-worldwide/
Statista. "E-commerce Percentage of Ceconomy Ag (Mediamarkt and Saturn) Sales Worldwide from 2014/15 to 2022/23." Statista, Statista Inc., 18 Dec 2023, https://www.statista.com/statistics/1326378/ceconomy-online-sales-share-worldwide/
Statista, E-commerce percentage of Ceconomy AG (MediaMarkt and Saturn) sales worldwide from 2014/15 to 2022/23 Statista, https://www.statista.com/statistics/1326378/ceconomy-online-sales-share-worldwide/ (last visited May 02, 2024)
E-commerce percentage of Ceconomy AG (MediaMarkt and Saturn) sales worldwide from 2014/15 to 2022/23 [Graph], Statista, December 18, 2023. [Online]. Available: https://www.statista.com/statistics/1326378/ceconomy-online-sales-share-worldwide/