Apple App Store new small app developers by region 2022

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In 2022, approximately 25 percent of small mobile app developers joining the Apple App Store ecosystem were located in Europe. Small developers based in China represented 23 percent of the total, while small developers from the United States composed approximately 14 percent of the total number of new small developers starting to distribute their digital products in the Apple App Store in 2022. Developers from other regions, which include Brazil, South Korea, and India among others, represented 35 percent of the total.

Distribution of small mobile app developers that joined the Apple App Store ecosystem in 2022, by region

Characteristic	Share of new small developers
Europe	25%
China	23%
United States	14%
Japan	4%
Other regions*	35%

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Release date

May 2023

More information

Region

Worldwide

Survey time period

2022

Supplementary notes

According to Apple, small developers are defined as follows: "We consider a developer on the App Store to be a small developer in a given year if it had fewer than one million downloads and less than $1 million in earnings across all its apps in that year. We exclude developers who never had more than 1,000 annual downloads. These criteria are broader than those of the App Store Small Business Program. In particular, our definition includes businesses that do not sell digital goods and services directly on the App Store."
The values may not sum up to 100 percent due to rounding.
Other regions include Brazil, South Korea, and India among others.

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