Biggest buy now, pay later (BNPL) apps in France 2015-2023, based on downloads
France is not seen as a leading country when it comes to BNPL adoption. The arrival of Italy's Scalapay and Australia's Afterpay in 2022 may change this going forward.
Downloads of the Klarna app in France grew substantially between 2021 and 2022, as other foreign BNPL providers joined this market in 2022. The mobile version of the Swedish payment application received 15,000 more downloads that year than that of domestic credit provider Cofidis - which also provides a BNPL option called PagoDIL. Much like in Germany, PayPal is an established name in France. The numbers on display, however, do not clearly display whether interest in the PayPal app stems from its buy now, pay later options. Unlike Germany, however,