Global users of WhatsApp Business by region 2023

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In 2023, the number of global consumers and companies using WhatsApp Business was estimated to surpass 1.5 billion users. Asia and Europe, which include some of WhatsApp leading global markets such as India, were estimated to have the highest number of users on WhatsApp Business. Around 750 million WhatsApp regular users and company accounts in Asia were estimated to have interacted on WhatsApp Business in 2023.

Launched in 2018, WhatsApp Business allows companies to be easily found by users on the platform. Users on WhatsApp can initiate a conversation with companies holding a business profile in a seamless way, without the need to download an extra app or switch programs.

Number of WhatsApp users worldwide interacting via WhatsApp Business in 2023, by region (in millions)

Characteristic	Number of WhatsApp and WhatsApp Business users in millions
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Supplementary notes

Estimates modelled by Statista.

The estimated 2023 revenues for WhatsApp Business were derived using historical data and growth trends from regular WhatsApp revenues A top-down approach was applied to allocate global revenues across 151 countries, excluding China. For the distribution of revenues, factors considered included GDP, digital adoption index, and number of downloads. Following this, the number of users was calculated using the number of app download, population and mobile penetration. Subsequently, the average revenue per user (ARPU) was determined.
NB: North America consists of Canada, Mexico, United States (following Statista classification)

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