Popularity and fame of Amazon in the UK 2023, by generation
A survey conducted in the last quarter of 2023 showed the perception that adults of different generations in the United Kingdom (UK) had of the online marketplace Amazon. While nearly 100 percent of respondents representing each generation were familiar with the brand, popularity was highest among Millennials and Gen X respondents. On average, appreciation for Amazon was 77 percent in the UK over the surveyed time period.