China: contextual ad market size 2030

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In 2023, China's contextual advertising market was estimated to reach 28.6 billion U.S. dollars. Contextual advertising is a type of targeted advertising that displays ads on web pages based on its relevance to the page's content, rather than consumer's online behavior. The introduction of various privacy-focused regulations around the world has pushed ad publishers switching from behavior targeting to contextual targeting.

Estimated market size of contextual advertising in China from 2022 to 2030 (in billion U.S. dollars)

Characteristic	Market size in billion U.S. dollars
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Release date

January 2023

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Region

China

Survey time period

2022

Supplementary notes

* Forecast.

The Statista estimate is based on values in 2030 and the compound annual growth rate from 2022 to 2030 of 16.5%, which were provided by the source. An exponential development of the market was assumed.

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