Prime vs. non-Prime perspectives on Amazon 2022

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According to a 2022 survey, Amazon Prime members reported being more satisfied overall with the company and its services. Among the aspects highlighted, both Prime and non-Prime members said that Amazon was the best in terms of speed of delivery, mentioned by 56 percent and 29 percent of respondents, respectively.

Prime and non-Prime members' perception of Amazon and selected services worldwide in 2022

Amazon is best at...	Prime	non-Prime
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Release date

August 2022

More information

Region

Worldwide

Survey time period

March 25 to April 7, 2022

Number of respondents

31,040 respondents

Age group

16 years and older

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

Supplementary notes

The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.

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