South Korea: meal kit awareness 2021

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According to a survey conducted in September 2021 among South Korean customers on their awareness of meal kits, more than 74 answered that they knew about meal kits and have purchased one before. Meal kits provide not only the ingredients but also recipes and instructions for meals for a convenient cooking experience of consumers.

Awareness and experience with meal kits in South Korea as of September 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

South Korea

Survey time period

September 30, 2021

Number of respondents

1,300 grocery shoppers*

Age group

20-59 years

Method of interview

Online Access Panel

Supplementary notes

*The survey was conducted among 158 men in single person households as well as 1,142 women in households of all sizes who buy groceries at least once a month.
Multiple answers were possible.

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