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Leading inbound travel markets for ski tourism in Italy 2022-2023

Published by Statista Research Department, Nov 6, 2023

In the winter season 2022/2023, the United Kingdom was the leading inbound market in Italy for ski tourism. Overall, British travelers accounted for nearly a quarter of ski tourists in Italy in 2022/2023. Poland and Germany followed in the ranking, representing around 15 percent and 12.5 percent of ski tourists, respectively.

Distribution of international ski tourists in Italy in the winter season 2022/2023, by country

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Source

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Release date

July 2023

Region

Italy

Survey time period

April to May 2023

Number of respondents

approx. 1,900¹

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

¹ The survey included tourism operators of accommodation establishments, ski resorts, restaurants, and other tourism activities across 61 travel destinations in Italy.

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