Ice cream - brand awareness vs. price awareness 2021

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This statistic presents the results of a survey in Germany from 2017 to 2021 on brand awareness vs. price awareness when purchasing ice cream. In 2021, around 40.8 percent of the German-speaking population aged 14 years and older payed more attention to the brand than the price of ice cream.

When purchasing ice cream, do you pay more attention to the brand or the price?

Characteristic	Brand	Price	I don't know
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

November 2021

More information

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The sample was derived from the the German speaking population older than 14 years and older in Germany.
Information about the sample size:

2017: 23,106 respondents, projected to 70.09 million persons
2018: 23,086 respondents, projected to 70.45 million persons
2019: 23,120 respondents, projected to 70.60 million persons
2020: 23,138 respondents, projected to 70.63 million persons
2021: 23,299 respondents, projected to 70.54 million persons The figures were published in the following reports:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 202; 2021: VuMA 2022

Further information abouth the method is accessible here or in the report.

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