Most popular impulse ice cream brands Germany 2018

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This statistic shows the results of a survey in Germany on the number of consumers of the most popular impulse ice cream brands (family-size packages) from 2015 to 2018. At the time of the survey in 2018, there were around 14.31 million people in the German population aged 14 and over who had eaten impulse ice cream from the brand Langnese within the last 3 months.

Number of consumers of the most popular brands of impulse ice cream in Germany from 2014 to 2018 (in millions)

Characteristic	Trademarks (e.g. Aldi)	Langnese (Magnum, Cornetto, Capri, Twister, Mini Milk etc.)	Mövenpick**	Nestlé Schöller (La Creme, Cool Comics, Nesquick, Slurp, Minisplash, Mövenpick)	Salto*	Schatztruhe*
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Release date

November 2018

More information

Region

Germany

Survey time period

2014 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The sample was derived from the the German speaking population older than 14 years and older in Germany.
Information about the sample size:

2014: 23,093 respondents, projected to 70.53 million persons
2015: 23,090 respondents, projected to 69.24 million persons
2016: 23,102 respondents, projected to 69.56 million persons
2017: 23,106 respondents, projected to 70.09 million persons
2018: 23,086 respondents, projected to 70.45 million persons
The figures were published in the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

Further information abouth the method is accessible here (in German).

The question in the survey was worded in the following manner: "Which brands of impulse ice cream in family size packages were used in your household within the last three months?" (Original in German: "Welche Marken bei Kleineis in Haushaltspackungen wurden in Ihrem Haushalt in den letzten drei Monaten verwendet?").

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