User reaction to direct e-mail marketing in Italy 2019, by type of company
MailUp described performance of e-mail advertisement sent to targeted recipients in the Italian market. According to data from 2019, indicators like the click-through rate and the click-to-open rate were higher when e-mails were sent by B2C companies, rather than B2C and B2B companies.
Campaigns of direct e-mail marketing (DEM) proved to be more successful in the business-to-consumer sector than in B2C and B2B sectors put together. Insights provided by