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UK: monthly Instagram users 2018-2024

Published by
Stacy Jo Dixon,
Feb 13, 2024

In January 2024, there were almost 35 million Instagram users in the United Kingdom (UK). The number of users on Instagram in the UK rose quickly between January and February 2023 and has remained relatively stable since then.

Influencers in the UK

The most followed Instagram influencer in the UK is David Beckham. The former England international footballer and current president of Inter Miami FC had over 65 million followers, as of 2020. DuaLipa was the top female influencer on Instagram in the UK.  

Instagram demographics

A quarter of the UK’s male population are on Instagram, according to a 2021 survey, and almost 30 percent of females. The highest proportion of Instagram users in the UK are females under the age of 24. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.  

Number of Instagram users in the United Kingdom (UK) from September 2018 to January 2024 (in 1,000s)

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Release date

February 2024

Region

United Kingdom

Survey time period

September 2018 to January 2024

Age group

18 years and older

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Statistics on " Social media usage in the United Kingdom (UK) "

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Overview

4

Benchmarks

4

Demographics

5

Spotlight: Gen Z on social media

7

Usage

8

Facebook

7

TikTok

6

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Marketing

5

Further related statistics

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