Sources of inspiration for new products in Italy 2023

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"Search engines (e.g., Google)" and "Friends and acquaintances" are the top two answers among Italian consumers in our survey on the subject of "Sources of inspiration for new products".
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Sources of inspiration for new products in Italy as of December 2023

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Number of respondents

2,034 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually find out about new interesting products?"

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