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Hard seltzer market- Statistics & Facts

Hard seltzer is an alcoholic beverage made from a blend of carbonated water, alcohol, and often some type of fruit flavoring. First released commercially in 2013, the market for hard seltzer has grown considerably in recent years. Although similar to other mixed drinks like hard soda and wine coolers, hard seltzer differentiates itself by being relatively low in calories and sugar. Hard seltzer sales have slowed recently and brands are trying to maintain their place as more entrants have joined the market.

Fizzling out?

Although off-premise sales of hard seltzer had already grown substantially in 2019 compared to 2018, the outbreak of the coronavirus pandemic was not able to curb the beverage's upward trajectory in sales in 2020. Sales of hard seltzer at the beginning of the pandemic were nearly five times greater than the same time in 2019. Compared to the meteoric growth of previous years, 2021 saw an off-premise sales increase of only 16 percent. The return of on-premise in 2021, where sales increased by 70 percent, was partly responsible for this decline in growth. White Claw, the brand synonymous with hard seltzer, was still the best selling brand of beer centric hard seltzers in 2021.

Changing reasons for choosing hard seltzer

As sales of hard seltzer have cooled, brands are looking for ways to differentiate themselves. Health and wellness led during the early pandemic but consumers are now more interested in hard seltzers with label claims like CBD, high-alcohol content and sustainable packaging. This fact is also reflected in why consumers choose hard seltzers over other alcoholic beverages generally. Perceived comparative healthiness is important but flavor is paramount. Berry flavors are the leading hard seltzer flavors in the United States and are expected to maintain that position moving into the future.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Off-premise hard seltzer sales in the U.S. in 2023: 10.7bn USD

Increase in hard seltzer sales in the week ended March 21, 2020 compared to 2019: 455%

Forecast volume sales of hard seltzer in the U.S. by 2025: 3.1bn liters

Editor’s Picks Current statistics on this topic

Off-premise dollar sales of hard seltzer in the United States from 2018 to 2028 (in million U.S. dollars)

Beer

U.S.: off-premise sales of hard seltzer 2018-2028

Beer

Volume of hard seltzer in the U.S. 2018-2028

Beer

U.S. dollar sales of the leading beer centric hard seltzer brands 2023

Overview

Premium Statistic U.S.: off-premise sales of hard seltzer 2018-2028
U.S.: off-premise sales of hard seltzer 2018-2028
Off-premise dollar sales of hard seltzer in the United States from 2018 to 2028 (in million U.S. dollars)
Premium Statistic Revenue of the out of home hard seltzer industry in the U.S. 2018-2027
Revenue of the out of home hard seltzer industry in the U.S. 2018-2027
Revenue of the out of home hard seltzer market in the United States from 2018 to 2027 (in billion U.S. dollars)
Premium Statistic Volume of hard seltzer in the U.S. 2018-2028
Volume of hard seltzer in the U.S. 2018-2028
Volume of hard seltzer in the U.S. 2018-2028 (in million liters)
Premium Statistic U.S.: hard seltzer c-store dollar sales 2023
U.S.: hard seltzer c-store dollar sales 2023
Retail dollar sales of hard seltzer in convenience stores in the United States in 2023, by segment (in million U.S. dollars)
Premium Statistic U.S.: hard seltzer c-store volume sales 2023, by segment
U.S.: hard seltzer c-store volume sales 2023, by segment
Retail volume sales of hard seltzer in convenience stores in the United States in 2023, by segment (in 1,000 cases)

Brands

Premium Statistic U.S. dollar sales of the leading beer centric hard seltzer brands 2023
U.S. dollar sales of the leading beer centric hard seltzer brands 2023
Dollar sales of beer centric hard seltzer in the United States in 2023, by brand family (in million U.S. dollars)
Premium Statistic U.S. dollar sales growth of the leading beer centric hard seltzer brands 2023
U.S. dollar sales growth of the leading beer centric hard seltzer brands 2023
Dollar sales growth of beer centric hard seltzer in the United States in 2023, by brand family
Premium Statistic U.S. volume of the leading beer centric hard seltzer brands 2023
U.S. volume of the leading beer centric hard seltzer brands 2023
Volume sales of beer centric hard seltzer in the United States in 2023, by brand family (in 1000 cases)
Premium Statistic U.S. dollar sales of the leading spirits centric hard seltzer brands 2021
U.S. dollar sales of the leading spirits centric hard seltzer brands 2021
Dollar sales of spirits centric hard seltzer in the United States in 2021, by brand family (in 1000 U.S. dollars)
Premium Statistic U.S. dollar sales growth of the leading spirits centric hard seltzer brands 2021
U.S. dollar sales growth of the leading spirits centric hard seltzer brands 2021
Dollar sales growth of spirits centric hard seltzer in the United States in 2021, by brand family
Premium Statistic U.S. dollar sales of the leading beer centric hard seltzer brands in c-stores 2023
U.S. dollar sales of the leading beer centric hard seltzer brands in c-stores 2023
Dollar sales of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family (in million U.S. dollars)
Premium Statistic U.S. sales growth of the leading beer centric hard seltzer brands in c-stores 2023
U.S. sales growth of the leading beer centric hard seltzer brands in c-stores 2023
Dollar sales growth of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family
Premium Statistic U.S. sales volume of the leading beer centric hard seltzer brands in c-stores 2023
U.S. sales volume of the leading beer centric hard seltzer brands in c-stores 2023
Volume sales of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family (in million cases)

Consumers

Premium Statistic Per-capita consumption of hard seltzer in the U.S. 2019-2028
Per-capita consumption of hard seltzer in the U.S. 2019-2028
Per-capita consumption of hard seltzer in the U.S. 2019-2028 (in liters)
Premium Statistic Most popular hard seltzer brands U.S. 2024, by generation
Most popular hard seltzer brands U.S. 2024, by generation
Most popular hard seltzer brands in the United States in Q1 2024, by generation
Premium Statistic RTD alcohol buyer age distribution U.S. 2023, by segment
RTD alcohol buyer age distribution U.S. 2023, by segment
Age distribution of RTD alcohol buyers in the United States in 2023, by segment
Premium Statistic RTD alcohol buyer income distribution U.S. 2023, by segment
RTD alcohol buyer income distribution U.S. 2023, by segment
Income distribution of RTD alcohol buyers in the United States in 2023, by segment
Premium Statistic Hard seltzer preference reasons United States 2021
Hard seltzer preference reasons United States 2021
Reasons for preference of hard seltzer over other alcoholic beverages in the United States in 2021
Premium Statistic U.S.: hard seltzer preference over other alcoholic beverages 2021
U.S.: hard seltzer preference over other alcoholic beverages 2021
What are you drinking less as a result of drinking hard seltzer?
Premium Statistic Label claim effect on hard seltzer demand United States 2021
Label claim effect on hard seltzer demand United States 2021
Effect of label claims on hard seltzer demand in the United States in 2021
Premium Statistic Hard seltzer consumption locations United States 2021
Hard seltzer consumption locations United States 2021
Common hard seltzer drinking locations in the United States in 2021
Premium Statistic Hard seltzer Twitter engagement 2019-2021, by brand
Hard seltzer Twitter engagement 2019-2021, by brand
Number of hard seltzer engagements on Twitter from 2019 to 2021, by brand
Premium Statistic Leading hard seltzer brands Twitter user gender share 2010-2021
Leading hard seltzer brands Twitter user gender share 2010-2021
Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand
Premium Statistic Leading hard seltzer brands Twitter user age share 2010-2021
Leading hard seltzer brands Twitter user age share 2010-2021
Age share of hard seltzer engagers on Twitter from 2019 to 2021, by brand*

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Key figures

The most important key figures provide you with a compact summary of the topic of "Hard seltzer in the United States" and take you straight to the corresponding statistics.

Sales of White Claw Hard Seltzer in 2023
1.96bn USD
Detailed statistics
U.S. dollar sales of the leading beer centric hard seltzer brands 2023
Sales growth of Monster hard seltzer in 2023
568,834.8%
Detailed statistics
U.S. dollar sales growth of the leading beer centric hard seltzer brands 2023
Best selling spirits centric hard seltzer in 2021
High Noon
Detailed statistics
U.S. dollar sales of the leading spirits centric hard seltzer brands 2021

White Claw engagements on Twitter from 2019 to 2021
1.7m
Detailed statistics
Hard seltzer Twitter engagement 2019-2021, by brand
Female share of Bud Light Hard Seltzer engagements on Twitter
64.4%
Detailed statistics
Leading hard seltzer brands Twitter user gender share 2010-2021
Share of Bud Light Hard Seltzer engagements on Twitter by 25 to 34 year-olds
52.3%
Detailed statistics
Leading hard seltzer brands Twitter user age share 2010-2021