Recent years have seen a boom in online streaming in Poland. Thanks to the increased availability and quality of paid streaming services, the rates of torrenting are decreasing in favor of streaming. The streaming market can be divided into two main sectors: video (including video game streaming) and audio (including music streaming and podcasts).
Video streaming also encompasses video games. Many internet users enjoy watching game streams, especially in the context of organized competitive gaming. The e-sports market is thriving in Poland, both in terms of revenue and viewership. E-sports fans are more interested in streaming than casual gamers – they mainly prefer watching Twitch gameplay.
Podcasts are another division of audio streaming that is becoming fashionable in Poland. Users are primarily aged up to 34 years old and use smartphones or laptops to access podcasts. Listening habits are different than they are for music – a podcast can be an hour long and requires more focus than music, which is probably why most podcast listeners only partake in the activity a few times per week. Podcasts are listened to mostly in the privacy of the home.
The growth of online streaming can be seen across all video and audio domains. This growth is expected to continue in the coming years. Users love comfort and convenience, and producers from various media branches are eager to explore new possibilities. Thus, streaming has a secure future in multiple media industries in Poland.
Video streaming in Poland
SVOD – subscription video-on-demand – makes up a significant portion of video streaming. This segment has seen a massive increase in the past few years. Among SVOD services, Netflix is the most expensive but, at the same time, the most used and highly rated by viewers. As a result, the platform app was estimated to generate a revenue of approximately 39 million U.S. dollars thanks to its SVOD services in Poland in 2023. Alongside Netflix, however, there is a well-established selection of Polish services like Ipla, Player, or Vod.pl.Video streaming also encompasses video games. Many internet users enjoy watching game streams, especially in the context of organized competitive gaming. The e-sports market is thriving in Poland, both in terms of revenue and viewership. E-sports fans are more interested in streaming than casual gamers – they mainly prefer watching Twitch gameplay.
Music streaming in Poland
Another sector of streaming is music. As with video, online music subscription services like Spotify and Tidal have skyrocketed in recent years. Streaming on-demand is the most common method for users to access music online. Statista Digital Market Outlook estimates that music streaming services will have over 18 million users in Poland by 2027; Spotify is the most downloaded music streaming app. The most popular songs can reach over 400 thousand Spotify plays in Poland.Podcasts are another division of audio streaming that is becoming fashionable in Poland. Users are primarily aged up to 34 years old and use smartphones or laptops to access podcasts. Listening habits are different than they are for music – a podcast can be an hour long and requires more focus than music, which is probably why most podcast listeners only partake in the activity a few times per week. Podcasts are listened to mostly in the privacy of the home.
The growth of online streaming can be seen across all video and audio domains. This growth is expected to continue in the coming years. Users love comfort and convenience, and producers from various media branches are eager to explore new possibilities. Thus, streaming has a secure future in multiple media industries in Poland.
