Leading e-grocery channels and segments
While there are companies that specialize in grocery e-commerce, open markets, such as Coupang, have also become a well-used shopping channel for groceries online. Witnessing the potential of the grocery online market, traditional brick-and-mortar stores have also entered the online space. While trying to match online only service’s conveniences for the customer, they rely on brand recognition and customer loyalty. If they can compete with the established online only channels in the long run remains to be seen, as both type of stores offer advantages to their customers, such as membership discounts, coupons and more.The most popular grocery item purchased online was drinking water, with over half of respondents answering this. Besides water, processed foods that could be stored for a longer time were also popular. Despite widespread concerns about the quality of fresh products, the market is growing anyways as consumers gain confidence in the services.