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Political advertising in the U.S. - statistics & facts
Key insights
- Political ad revenue in the U.S.
- 13.6bn USD
Detailed statistics
Political ad revenue in the U.S. 2014-2027
- Leading medium for political ad spend
- Broadcast TV
Detailed statistics
U.S. political ad spending during election cycles 2014-2024, by medium
- Main issues for U.S. voters in the 2022 midterms
- Economy and abortion
Detailed statistics
Leading issues for U.S. voters in the midterm congressional elections 2022
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
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Basic Statistic
Most popular news platforms in the U.S. 2022, by age group
Most popular news platforms in the U.S. 2022, by age group
Most popular platforms for daily news consumption in the United States as of August 2022, by age group
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Basic Statistic
Trust in selected news sources in the U.S. 2022, by political affiliation
Trust in selected news sources in the U.S. 2022, by political affiliation
Share of adults who have trust in selected news sources in the United States as of February 2022, by political affiliation
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Basic Statistic
Leading issues for U.S. voters in the midterm congressional elections 2022
Leading issues for U.S. voters in the midterm congressional elections 2022
Top issues for voters in the United States midterm congressional elections in 2018 and 2022
Spending
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- Premium Statistic Non-political and political advertising revenues in the U.S. 2022-2024
- Premium Statistic Political ad spending in the U.S. 2018-2024
- Premium Statistic Presidential candidates’ political ad spend U.S. 2023
- Premium Statistic Political ad spend in the U.S. 2024, by election category
- Premium Statistic U.S. political ad spending during election cycles 2014-2024, by medium
- Premium Statistic Leading states in political ad spend for the U.S. Senate races 2022
- Premium Statistic Leading states in political ad spend in U.S. gubernatorial races 2022
Spending
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Premium Statistic
Non-political and political advertising revenues in the U.S. 2022-2024
Non-political and political advertising revenues in the U.S. 2022-2024
Non-political and political advertising revenues in the United States from 2022 to 2024 (in billion U.S. dollars)
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Premium Statistic
Political ad spending in the U.S. 2018-2024
Political ad spending in the U.S. 2018-2024
Political advertising spending in the United States election cycles from 2018 to 2024 (in billion U.S. dollars)
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Premium Statistic
Presidential candidates’ political ad spend U.S. 2023
Presidential candidates’ political ad spend U.S. 2023
Political advertising spending on TV, digital, and radio ads of presidential candidates in the United States as of November 2023 (in million U.S. dollars)
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Premium Statistic
Political ad spend in the U.S. 2024, by election category
Political ad spend in the U.S. 2024, by election category
Advertising spending for the United States 2024 election cycle, by category (in billion U.S. dollars)
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Premium Statistic
U.S. political ad spending during election cycles 2014-2024, by medium
U.S. political ad spending during election cycles 2014-2024, by medium
Political advertising spending in the United States election cycles from 2014 to 2024, by medium (in billion U.S. dollars)
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Premium Statistic
Leading states in political ad spend for the U.S. Senate races 2022
Leading states in political ad spend for the U.S. Senate races 2022
U.S. states with the highest advertising spending for the Senate races in the 2022 election cycle as of August 2022 (in million U.S. dollars)
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Premium Statistic
Leading states in political ad spend in U.S. gubernatorial races 2022
Leading states in political ad spend in U.S. gubernatorial races 2022
U.S. states with the highest advertising spending in the gubernatorial elections in the 2022 cycle as of March 2022 (in million U.S. dollars)
Digital advertising
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- Premium Statistic Political digital ad spend in the U.S. 2020-2026
- Premium Statistic U.S. political digital ad spending 2022, by type
- Premium Statistic Programmatic ad spend in the U.S. elections 2018-2022, by device
- Premium Statistic Largest Meta advertisers in the U.S. 2018-2022
- Premium Statistic Meta ad spend in the U.S. 2018-2022, by category
- Premium Statistic U.S. largest political advertisers on Google 2018-2023, by ad spend
Digital advertising
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Premium Statistic
Political digital ad spend in the U.S. 2020-2026
Political digital ad spend in the U.S. 2020-2026
Political digital advertising spending in the United States from 2020 to 2026 (in billion U.S. dollars)
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Premium Statistic
U.S. political digital ad spending 2022, by type
U.S. political digital ad spending 2022, by type
Political digital advertising spending in the United States between January 1 and August 1, 2022, by type (in million U.S. dollars)
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Premium Statistic
Programmatic ad spend in the U.S. elections 2018-2022, by device
Programmatic ad spend in the U.S. elections 2018-2022, by device
Distribution of political programmatic advertising spending in the United States from 2018 to 2022, by device
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Premium Statistic
Largest Meta advertisers in the U.S. 2018-2022
Largest Meta advertisers in the U.S. 2018-2022
Leading Meta advertisers in the United States between November 2018 and April 2022 (in million U.S. dollars)
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Premium Statistic
Meta ad spend in the U.S. 2018-2022, by category
Meta ad spend in the U.S. 2018-2022, by category
Categories with highest Meta advertising spending in the United States between November 2018 and April 2022 (in million U.S. dollars)
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Premium Statistic
U.S. largest political advertisers on Google 2018-2023, by ad spend
U.S. largest political advertisers on Google 2018-2023, by ad spend
Largest political advertisers on Google in the United States as of November 2023, by ad spend (in million U.S. dollars)
TV advertising
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- Premium Statistic Broadcast TV political ad spend in the U.S. 2014-2024
- Premium Statistic TV advertising spending during presidential campaign in the U.S. 2020, by state
- Premium Statistic Leading TV shows targeted by Trump political ads in the U.S. 2020, by spots aired
- Premium Statistic Leading TV shows targeted by Biden political ads in the U.S. 2020, by spots aired
TV advertising
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Premium Statistic
Broadcast TV political ad spend in the U.S. 2014-2024
Broadcast TV political ad spend in the U.S. 2014-2024
Broadcast television political advertising spending in the United States from 2014 to 2024 (in billion U.S. dollars)
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Premium Statistic
TV advertising spending during presidential campaign in the U.S. 2020, by state
TV advertising spending during presidential campaign in the U.S. 2020, by state
TV advertising spending during presidential campaign in selected states in the United States as of October 2020 (in million U.S. dollars)
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Premium Statistic
Leading TV shows targeted by Trump political ads in the U.S. 2020, by spots aired
Leading TV shows targeted by Trump political ads in the U.S. 2020, by spots aired
Leading TV programming targeted by Trump's presidential campaign advertising in the United States as of October 2020, by number of spots aired
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Premium Statistic
Leading TV shows targeted by Biden political ads in the U.S. 2020, by spots aired
Leading TV shows targeted by Biden political ads in the U.S. 2020, by spots aired
Leading TV programming targeted by Biden's presidential campaign advertising in the United States as of October 2020, by number of spots aired
Consumer perspective
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- Premium Statistic Voters' perceptions of political advertising in the U.S. 2022
- Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
- Premium Statistic Opinions on limiting political ad spend in the U.S. 2022
- Premium Statistic Consumers who like watching political ads more than other TV ads in the U.S. 2022
- Premium Statistic Attention toward political ads in the U.S. 2022, by political affiliation
Consumer perspective
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Premium Statistic
Voters' perceptions of political advertising in the U.S. 2022
Voters' perceptions of political advertising in the U.S. 2022
Voters' opinions on political advertising in the United States as of July 2022
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Premium Statistic
Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
Consumers' opinion on how often brands should take a stand on important social and political issues in the United States in 2022 and 2023
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Premium Statistic
Opinions on limiting political ad spend in the U.S. 2022
Opinions on limiting political ad spend in the U.S. 2022
Opinions on limiting political advertising spending by groups not affiliated with candidates during political campaigns in the United States as of August 2022
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Premium Statistic
Consumers who like watching political ads more than other TV ads in the U.S. 2022
Consumers who like watching political ads more than other TV ads in the U.S. 2022
Share of consumers who like watching political ads more than other ads on TV in the United States as of October 2022
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Premium Statistic
Attention toward political ads in the U.S. 2022, by political affiliation
Attention toward political ads in the U.S. 2022, by political affiliation
Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of October 2022, by political affiliation
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