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Influencer marketing in Australia - statistics & facts
Key insights
- Influencer marketing market value
- 21.1 billion AUD
Detailed statistics
Influencer marketing market size Australia 2016-2023
- Share of brands increasing marketing budget for influencers
- 67%
Detailed statistics
Intentions on marketing budget allocation for influencers in Australia 2023
- Share of brands intending to use AI to identify influencers
- 64%
Detailed statistics
Intentions on AI or ML usage in the influencer marketing industry in Australia 2023
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Global overview
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- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
- Premium Statistic Top benefits for marketers working with small-scale influencers worldwide 2022
- Premium Statistic Share of Instagram influencers worldwide 2023, by category
- Premium Statistic Global distribution of Instagram influencers in 2023, by number of followers
- Premium Statistic Global distribution of TikTok influencers in 2022, by number of followers
- Premium Statistic Global distribution of YouTube influencers 2023, by category
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
Global overview
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Premium Statistic
Global influencer marketing value 2016-2024
Global influencer marketing value 2016-2024
Influencer marketing market size worldwide from 2016 to 2024 (in billion U.S. dollars)
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Premium Statistic
Share of marketing budgets spent on influencer marketing worldwide 2024
Share of marketing budgets spent on influencer marketing worldwide 2024
Share of marketing budgets spent on influencer marketing worldwide as of February 2024
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Top benefits for marketers working with small-scale influencers worldwide 2022
Top benefits for marketers working with small-scale influencers worldwide 2022
Leading benefits for working with small-scale influencers among marketers worldwide as of August 2022
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Share of Instagram influencers worldwide 2023, by category
Share of Instagram influencers worldwide 2023, by category
Distribution of Instagram influencers worldwide in 2023, by category
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Global distribution of Instagram influencers in 2023, by number of followers
Global distribution of Instagram influencers in 2023, by number of followers
Distribution of Instagram influencers worldwide in 2023, by number of followers
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Premium Statistic
Global distribution of TikTok influencers in 2022, by number of followers
Global distribution of TikTok influencers in 2022, by number of followers
Distribution of TikTok influencers worldwide in 2022, by number of followers
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Global distribution of YouTube influencers 2023, by category
Global distribution of YouTube influencers 2023, by category
Distribution of YouTube influencers worldwide in 2023, by category
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Premium Statistic
Average price per sponsored video YouTube 2022 worldwide, by views
Average price per sponsored video YouTube 2022 worldwide, by views
Average price per sponsored video on YouTube worldwide in 2022, by number of views
Regional overview
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- Premium Statistic Leading social media platforms used by influencers Asia 2020-2022
- Premium Statistic Share of social media influencers by number of followers Asia 2020-2022
- Premium Statistic Share of social media influencers by number of followers Asia 2022, by country
- Premium Statistic Distribution of influencer marketing campaigns Asia 2019-2022, by platform
- Premium Statistic Share of consumers who follow social media influencers APAC 2020, by country
- Premium Statistic Preferred platform for social media influencer collaboration India 2022
- Premium Statistic Major influencer verticals India 2022
Regional overview
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Premium Statistic
Leading social media platforms used by influencers Asia 2020-2022
Leading social media platforms used by influencers Asia 2020-2022
Leading social media platforms used by influencers in Asia from 2020 to 2022
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Premium Statistic
Share of social media influencers by number of followers Asia 2020-2022
Share of social media influencers by number of followers Asia 2020-2022
Share of social media influencers by number of followers in Asia from 2020 to 2022
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Premium Statistic
Share of social media influencers by number of followers Asia 2022, by country
Share of social media influencers by number of followers Asia 2022, by country
Share of social media influencers by number of followers in Asia in 2022, by country or territory
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Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform
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Share of consumers who follow social media influencers APAC 2020, by country
Share of consumers who follow social media influencers APAC 2020, by country
Share of consumers who follow social media influencers in Asia Pacific in 2020, by country
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Preferred platform for social media influencer collaboration India 2022
Preferred platform for social media influencer collaboration India 2022
Leading social media platforms for influencer collaboration across India in 2022
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Major influencer verticals India 2022
Major influencer verticals India 2022
Most followed influencer content categories in India as of 2022
The Australian market
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- Premium Statistic Influencer marketing market size Australia 2016-2023
- Premium Statistic Intentions on marketing budget allocation for influencers in Australia 2023
- Premium Statistic AI and ML usage in influencer partnerships Australia 2023
- Premium Statistic Intentions on AI or ML usage in the influencer marketing industry in Australia 2023
The Australian market
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Premium Statistic
Influencer marketing market size Australia 2016-2023
Influencer marketing market size Australia 2016-2023
Influencer marketing market size in Australia from 2016 to 2023 (in billion dollars)
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Intentions on marketing budget allocation for influencers in Australia 2023
Intentions on marketing budget allocation for influencers in Australia 2023
Intentions on marketing budget allocation for influencers in Australia as of February 2023
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AI and ML usage in influencer partnerships Australia 2023
AI and ML usage in influencer partnerships Australia 2023
Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023
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Intentions on AI or ML usage in the influencer marketing industry in Australia 2023
Intentions on AI or ML usage in the influencer marketing industry in Australia 2023
Intentions on artificial intelligence or machine learning usage in the influencer marketing industry in Australia as of February 2023
Brands and influencers
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- Premium Statistic Reach of selected brands on Instagram in Australia 2022
- Premium Statistic Brand spending on influencer marketing Australia 2023
- Premium Statistic Choice of influencers for brands Australia 2023
- Premium Statistic Intentions on repeating partnerships with influencers for brands in Australia 2023
- Premium Statistic Most common ways to pay influencers for brands Australia 2023
- Premium Statistic Distribution of Instagram influencers by category in Australia 2022
- Premium Statistic Distribution of YouTube influencers by category in Australia 2022
Brands and influencers
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Reach of selected brands on Instagram in Australia 2022
Reach of selected brands on Instagram in Australia 2022
Estimated reach of selected brands on Instagram in Australia in 2022 (in millions)
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Brand spending on influencer marketing Australia 2023
Brand spending on influencer marketing Australia 2023
Brand spending on influencer marketing in Australia as of February 2023
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Choice of influencers for brands Australia 2023
Choice of influencers for brands Australia 2023
Choice of influencers for brands in Australia as of February 2023
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Intentions on repeating partnerships with influencers for brands in Australia 2023
Intentions on repeating partnerships with influencers for brands in Australia 2023
Intentions on repeating partnerships with influencers for brands in Australia as of February 2023
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Most common ways to pay influencers for brands Australia 2023
Most common ways to pay influencers for brands Australia 2023
Most common ways to pay influencers for brands in Australia as of February 2023
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Distribution of Instagram influencers by category in Australia 2022
Distribution of Instagram influencers by category in Australia 2022
Distribution of Instagram influencers by category in Australia in 2022
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Distribution of YouTube influencers by category in Australia 2022
Distribution of YouTube influencers by category in Australia 2022
Distribution of YouTube influencers by category in Australia in 2022
Social media in Australia
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- Premium Statistic Number of monthly active users of leading social media platforms in Australia 2022
- Premium Statistic Share of Instagram users in Australia in 2024, by age and gender
- Premium Statistic Breakdown of YouTube users by age and gender in Australia 2022
- Premium Statistic Breakdown of TikTok users by age and gender in Australia 2022
Social media in Australia
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Number of monthly active users of leading social media platforms in Australia 2022
Number of monthly active users of leading social media platforms in Australia 2022
Number of monthly active users of leading social media platforms in Australia in 2022 (in millions)
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Share of Instagram users in Australia in 2024, by age and gender
Share of Instagram users in Australia in 2024, by age and gender
Distribution of Instagram users in Australia in 2024, by age and gender
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Breakdown of YouTube users by age and gender in Australia 2022
Breakdown of YouTube users by age and gender in Australia 2022
Breakdown of YouTube users by age and gender in Australia in 2022
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Breakdown of TikTok users by age and gender in Australia 2022
Breakdown of TikTok users by age and gender in Australia 2022
Breakdown of TikTok users by age and gender in Australia in 2022
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