Video-on-demand in Poland - statistics & facts
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Poland has a lot of potential for the video-on-demand (VOD) market. VOD is a young and fast-growing industry that has made a significant impact on viewing habits in the country over the past few years. This can be seen, among other things, in the value of the VOD subscription market, which has been growing steadily for several years and is projected to reach 4 billion zloty in 2028.
The popularity of VOD in Poland is expected to continue rising rapidly over the next few years. Annual revenues are predicted to reach over 1.9 billion U.S. dollars by 2029. International companies are expected to invest more in OTT Video in Central and Eastern European (CEE) countries. At the same time, Polish companies and content creators realize the market’s potential and continuously develop new material.
Leading VOD services in Poland
The leading VOD service used in Polish households has been Polish. The leader among such domestic services was CDA, multimedia entertainment, and community hosting platform. This service is based on user-generated content, which means that content is added by the community of people using the portal. In 2023, more than 3.8 million users chose to download this service. However, VOD users are migrating from Polish services to Netflix and Disney+ with numerous exceptions like the thriving Player.pl. In terms of revenue, in 2024 Disney+ was the leading video-on-demand platform.Consumption habits
While monthly subscriptions are the clear favorite, 22 percent of Polish VOD users opt for annual subscriptions. This split in payment preferences comes as the video streaming market continues to expand. Netflix leads the pack in Poland, with users spending an average of 5.31 hours on the platform. The streaming giant also boasts the highest number of real users, exceeding 11 million in December 2024.Content preferences
Rounding out the podium in the ranking of the best films available on CDA Premium were the Australian drama "Tracks" and "My Bloody Valentine " an American film of the horror genre. It is a remake of the 1981 Canadian film of the same name. As for the highest-rated productions of Canal+ Online, all were Polish productions, and the podium in the ranking was taken by the series "Prosta sprawa" defined as crime series.The popularity of VOD in Poland is expected to continue rising rapidly over the next few years. Annual revenues are predicted to reach over 1.9 billion U.S. dollars by 2029. International companies are expected to invest more in OTT Video in Central and Eastern European (CEE) countries. At the same time, Polish companies and content creators realize the market’s potential and continuously develop new material.
