Domino's Pizza - statistics & facts
After over six decades of growth and four decades of international expansion, Domino’s Pizza has become one of the biggest players in the pizza restaurant industry. These days, Domino’s is not only one of the leading pizza restaurants in the United States, it is also one of the leading quick service restaurant brands worldwide, with a brand value of over 11 billion U.S. dollars.
While Domino’s already has a high brand awareness in its operating markets, it is still striving for growth. This is shown in its five-year growth strategy named “Hungry for MORE”. This strategy focuses on four pillars: Most Delicious Food, Operational Excellence, Renowned Value, and Enhanced by Best-in-Class Franchisees and Team Members. Given Domino’s history of pursuing relentless expansion, it is unsurprising that this is the company’s outlook for the future.
How successful is Domino’s globally?
In 2024, the number of Domino’s stores worldwide reached over 21,000 in more than 90 international markets. Unlike some of its competitors, like Pizza Hut and Papa Johns, Domino’s primarily focuses on the delivery and carryout segments of the pizza industry. This strategy has proven to be one of the cornerstones of its financial success, as evidenced by Domino’s global revenue which has seen almost consistent growth for the past two decades. In 2024, the company’s revenue reached an all-time high of around 4.7 billion U.S. dollars, increasing after 2023’s unusual decline. In 2024, other Domino’s key performance indicators, such as operating profit, net income, and total assets, also peaked.How popular is Domino’s with consumers?
In an effort to increase brand awareness and bring in more customers, Domino’s spent a significant amount on advertising in 2024, with the sum reaching over 33 million U.S. dollars that year. This marketing spending proved effective in the United States, the United Kingdom, and Germany, which all showed high brand awareness. This was particularly the case in the United States, Domino’s biggest market, where the company scored an American Customer Satisfaction Index score of 79 out of 100 in 2024 - matching both the industry average and the scores of competitors Papa Johns and Pizza Hut.While Domino’s already has a high brand awareness in its operating markets, it is still striving for growth. This is shown in its five-year growth strategy named “Hungry for MORE”. This strategy focuses on four pillars: Most Delicious Food, Operational Excellence, Renowned Value, and Enhanced by Best-in-Class Franchisees and Team Members. Given Domino’s history of pursuing relentless expansion, it is unsurprising that this is the company’s outlook for the future.
