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European Football Benchmark in Germany 2023

Consumer Insights data table

European Football Benchmark in Germany 2023

Football is by far the most popular sports in Germany. More than 7 million people are registered members of football clubs throughout the country. But which clubs do German football fans like the most? Do they follow any of the other big European leagues or clubs? How do they keep up with their favorite clubs?

The European Football Benchmark 2023 covers the big five European Leagues. It takes a look at favorite and followed leagues and teams, club images, stadium visits and football viewing habits of football fans in Germany. The survey also includes information about football and social media, football merchandise, international competitions, and national teams. Additionally, a section about potential football fans is included.

This survey data table contains the complete tables for the survey including various column headings.

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Table of contents

Topics of the survey

  • Fans & follower
  • Club image
  • Sponsorship
  • Social media & fan engagement
  • eSports
  • Information on football
  • Watching football
  • Stadium experience
  • Merchandise
  • European club competitions
  • International competition
  • Women's football
  • VAR
  • Finances in football
  • Betting
  • Potential fans
  • Characteristics & demographics

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights European Football Benchmark 2023 in Germany
  • Region: Germany
  • Number of respondents: 2998
  • Age of respondents: 16 to 80 years old
  • Type of respondents: residential online population
  • Survey time period: 26 July 2023 to 05 August 2023

Column headings
  • Gender
  • Age (generations)
  • Interest in football

Visit the Consumer Insights Global survey for in-depth DIY analyses of this survey's data.

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