Smart Speakers: JBL owners in Germany

Consumer Insights report

Smart Speakers: JBL owners in Germany

This report covers JBL in the smart speakers market of Germany. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on smart Speakers: JBL owners in Germany

  • Similar to other smart speaker brands, JBL has a high share of male owners
  • Compared to other owners of smart speakers, JBL owners are relatively likely to live in a household of two or more related adults
  • Shopping is a relatively popular hobby among JBL owners

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