Smart Speakers: Apple HomePod owners in the Netherlands

Consumer Insights report

Smart Speakers: Apple HomePod owners in the Netherlands

This report offers the reader a comprehensive overview of Apple HomePod owners in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple HomePod owners in the Netherlands (''brand users'') against Dutch owners of smart speakers in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on smart Speakers: Apple HomePod owners in the Netherlands

  • Apple HomePod is more popular among Millennials than other smart speaker brands
  • Apple HomePod is more popular among female owners of smart speakers than male owners of smart speakers
  • Apple HomePod has a larger share of owners with a high income than other smart speaker brands
  • Apple HomePod owners are more likely to live in small towns than owners of smart speakers in general
  • Safety and security is less important to Apple HomePod owners than to other owners of smart speakers

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