J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowIn 2024, cinema advertising spending worldwide reached an estimated 2.55 billion U.S. dollars, up from 2.38 billion dollars a year earlier. Despite the annual increase of approximately seven percent, the 2024 figure accounted for only little more than three-quarters of the 2019 pre-pandemic cinema ad spend. According to the same study, the cinema's share in global ad revenues stood at 0.3 percent yearly between 2020 and 2024. Between 2017 and 2019, it was twice as high.
Another source estimated an even lower cinema 2024 ad spend's worldwide growth rate, at 6.1 percent. For comparison, legacy media altogether (including the political ad expenditure in the United States) was forecast to increase by 1.5 percent. Additionally, global product placement marketing spending in films grew by over 13 percent in the previous year.
Half of moviegoers surveyed in Germany and Great Britain reported enjoying watching advertisements at the cinema as of late 2023. Meanwhile, less than 30 percent of movie theater attendants in China and Denmark liked cinema ads. Another study conducted that year in Australia, Canada, Singapore, the United Kingdom, and the U.S. revealed that approximately one in five marketers thought there was too much advertising in cinema. The shares for TV and social media exceeded 30 percent.
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Christof Baron
CEO, MindShare Germany
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.