The source forecast that digital advertising spending worldwide will reach 513 billion U.S. dollars in 2025, up 10.7 percent from 470 billion dollars a year earlier. The figure was predicted to continue rising, exceeding 600 billion by 2027. The same study projected that the internet's share in global ad spend will exceed 66 percent in 2027.
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Everything on "Digital advertising in the United States" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Overview
Regional data
Industry data
Channel spending
Marketer perspective
Consumer perspective
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