Most well-known spirit brands in the UK 2024

Published by
Umair Bashir,
Apr 3, 2025

When it comes to the most well-known spirit brands in the UK, JACK DANIEL'S and Baileys claim the joint top spot. Both the spirit brands are recognized by 90 percent of internet respondents in the UK, around 1 percent more than third placed Smirnoff. Other well-known brands in our list include BACARDi and MARTINI, to name a few. 

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading spirit brands ranked by brand awareness in the United Kingdom in 2024

CharacteristicShare of respondents
Baileys 90%
JACK DANIEL'S 90%
Smirnoff 89%
BACARDI 85%
Gordon's 84%
MARTINI 84%
Captain Morgan 83%
Absolut Vodka 80%
Pimm's 78%
Bell's 77%
The Famous Grouse 76%
Jameson Irish Whiskey 75%
Beefeater 73%
Showing entries 1 to 13 (21 entries in total)
Created with Highcharts 7.2.2Share of respondents90%90%90%90%89%89%85%85%84%84%84%84%83%83%80%80%78%78%77%77%76%76%75%75%73%73%73%73%73%73%68%68%66%66%63%63%54%54%45%45%3%3%BaileysJACK DANIEL'SSmirnoffBACARDIGordon'sMARTINICaptain MorganAbsolut VodkaPimm'sBell'sThe Famous GrouseJameson Irish WhiskeyBeefeaterJägermeisterJohnnie WalkerBombay SapphireDisaronnoTanquerayAperolKahlúaI don't know any of these brands
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

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Source

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Release date

March 2025

Region

United Kingdom

Survey time period

April to October 2024

Number of respondents

1,248 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

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