Survey on personal motivation for buying fair trade products in Germany in 2021

Published by Statista Research Department, Sep 29, 2022
According to the figures on the graph, the most common personal motivation for buying fairly traded products in Germany in 2021 was that no child labor was involved in the production of fair trade products. 94.7 percent of respondents gave this as the main reason for their purchases, followed by "quality" and "fair prices for producers".

What is your personal motivation for buying fairly traded products?

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Statistic: What is your personal motivation for buying fairly traded products?

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Source

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Release date

September 2021

Region

Germany

Survey time period

April 12-18 and May 25 to June 6, 2021

Number of respondents

1,420 respondents

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The question was posed as follows: "I will be reading out possible reasons why fair traded products are being purchased. Please evaluate every statement based on a scale of "very important" to"not important at all", referring to how important each reason is or would be to you personally." Shown here: the top 2 boxes ("very important" and "rather unimportant"). Multiple answers were possible.

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Christof Baron
CEO, MindShare Germany

Statistics on " Fair trade in Germany "

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Fair trade in GermanySustainabilityApparel market in EuropeSustainable fashion worldwideSustainable consumption in Germany
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