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According to the 2022 e-commerce survey, 16 percent of the Finnish consumers purchased clothes online. The second most popular product category among Finns were home electronics with 16 percent, followed by food products with eight percent. The least purchased categories included pharmacy products.
Share of consumers purchasing goods online in Finland in 2022, by product category
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Paytrail. (October 10, 2023). Share of consumers purchasing goods online in Finland in 2022, by product category [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/965142/distribution-usage-e-commercer-by-category-finland/
Paytrail. "Share of consumers purchasing goods online in Finland in 2022, by product category." Chart. October 10, 2023. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/965142/distribution-usage-e-commercer-by-category-finland/
Paytrail. (2023). Share of consumers purchasing goods online in Finland in 2022, by product category. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/965142/distribution-usage-e-commercer-by-category-finland/
Paytrail. "Share of Consumers Purchasing Goods Online in Finland in 2022, by Product Category." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/965142/distribution-usage-e-commercer-by-category-finland/
Paytrail, Share of consumers purchasing goods online in Finland in 2022, by product category Statista, https://www.statista.com/statistics/965142/distribution-usage-e-commercer-by-category-finland/ (last visited May 04, 2024)
Share of consumers purchasing goods online in Finland in 2022, by product category [Graph], Paytrail, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/965142/distribution-usage-e-commercer-by-category-finland/