Favorite online retail stores among U.S. shoppers 2020, by generation
As of May 2020, the single most used e-commerce retail website, across all generations in the United States, was Amazon. Roughly three quarters of Generation Z, millennials, as well as Generation X, favored Amazon marketplace over other e-retailers, such as Walmart and eBay. Even among the older generations, i.e., baby boomers and the Silent Generation, Amazon was the top choice.