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In 2022, social made 50.6 percent of digital display advertising spending in Europe. The share experiences a steady increase between 2017, when it amounted to 26 percent, and 2021. 2022 was the first year when it decreased.
Share of social in digital display advertising spending in Europe from 2017 to 2022
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IAB Europe. (July 19, 2023). Share of social in digital display advertising spending in Europe from 2017 to 2022 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/899261/social-share-of-display-ad-spend-europe/
IAB Europe. "Share of social in digital display advertising spending in Europe from 2017 to 2022." Chart. July 19, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/899261/social-share-of-display-ad-spend-europe/
IAB Europe. (2023). Share of social in digital display advertising spending in Europe from 2017 to 2022. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/899261/social-share-of-display-ad-spend-europe/
IAB Europe. "Share of Social in Digital Display Advertising Spending in Europe from 2017 to 2022." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/899261/social-share-of-display-ad-spend-europe/
IAB Europe, Share of social in digital display advertising spending in Europe from 2017 to 2022 Statista, https://www.statista.com/statistics/899261/social-share-of-display-ad-spend-europe/ (last visited May 23, 2024)
Share of social in digital display advertising spending in Europe from 2017 to 2022 [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/899261/social-share-of-display-ad-spend-europe/