Belgium: market share of certified instant coffee in supermarkets, by chain 2016

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The statistic displays the results of a survey concerning the share of instant coffee with a sustainable label in supermarkets in Belgium in 2016, by chain. The survey outcomes indicate that among the supermarket chains considered, Lidl supermarkets had the largest market share of certified instant coffee in Belgium. In 2016, roughly 35 percent of the instant coffee available in Lidl supermarkets in Belgium had a sustainable label, whereas in the same year Aldi supermarkets did not stock certified instant coffee.

Share of instant coffee with a sustainable label in supermarkets in Belgium in 2016, by chain*

Characteristic	Share of instant coffee with a sustainable label
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Release date

April 2016

More information

Region

Belgium

Survey time period

December 21, 2015 to January 29, 2016

Number of respondents

56 respondents

Special properties

56 retail outlets from 11 supermarket chains. Supermarket chain managers were asked to identify their biggest and most representative retail outlets, geographically located anywhere in Belgium.

Supplementary notes

* Concerning jars ranging from 50g to 400g, and also sachets of instant coffee. Furthermore, the term sustainable labels are concerning organic, Fairtrade, UTZ certified and Rainforest Alliance labels.

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