Most searched fashion-related keywords online in the UK 2021, by search volume

According to Pi Datametrics, in the second quarter of 2021, approximately 918 thousand individual search terms for “prom dresses” were typed on Google UK. In addition, UK consumers looked for boxers and dresses, using these search terms around 614 thousand times, on average.

How the UK fashion e-commerce market measures up

The UK is a mature e-commerce market, and the number of apparel digital shoppers is expected to grow on a sure and steady course. In the fashion segment, the UK has one of the largest e-commerce revenues in the world, though it still ranks far behind China and the United States. In 2020, the UK was the third biggest clothing and footwear market globally based on total consumer spending.

Johnlewis.com stands out as the leading online store based on e-commerce net sales in the UK. John Lewis Partnership plc generates around one billion British pounds from fashion sales every year. In terms of online traffic, the retail brand receives most of its visitors through online search.

UK fashion’s voice on Google

For retailers, online presence has never been more key than now, when Google visibility determines a business’ reach and relevance for its customers. In the UK, Next.co.uk and ASOS.com are the fashion retailers whose websites had the highest share of voice.