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Ad-blocking was most popular among 15- to 25-year-olds in Sweden as of 2020. Half of the respondents of this age group used ad blocking software, whereas the corresponding figure for people 56 years-old or older was 22 percent.
Share of individuals who used ad blocking software in Sweden in 2020, by age group
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AudienceProject. (August 19, 2020). Share of individuals who used ad blocking software in Sweden in 2020, by age group [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
AudienceProject. "Share of individuals who used ad blocking software in Sweden in 2020, by age group." Chart. August 19, 2020. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
AudienceProject. (2020). Share of individuals who used ad blocking software in Sweden in 2020, by age group. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
AudienceProject. "Share of Individuals Who Used Ad Blocking Software in Sweden in 2020, by Age Group." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
AudienceProject, Share of individuals who used ad blocking software in Sweden in 2020, by age group Statista, https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/ (last visited May 23, 2024)
Share of individuals who used ad blocking software in Sweden in 2020, by age group [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/