Share of footwear market in India - by segment
Indian footwear market
With a market share of about ten percent, apparel and footwear came second after food and grocery in the retail industry in India. The footwear market in the country was valued at nearly 17 billion U.S. dollars in 2018, fourth worldwide. A majority of these were consumed domestically and the remaining were exported to the United States and countries in the European Union.
Indian footwear retailers
Over the years, footwear has evolved from a basic need to an indicator of fashion and style. In this context, it is a vital part of the fashion industry along with apparel, accessories, and jewelry. One of the earliest retailers of footwear in India was Bata, often synonymous with casual footwear, reflecting the popularity of this originally Czech brand. Metro and Liberty were among domestic retailers that offer most, if not the entire range of footwear. With the expansion of the sports segment, billion-dollar foreign players including Reebok, Nike and Adidas entered the Indian market in the late 1990s. In recent years, the rise of e-commerce has increased the purchase of footwear online.