Men's hair care and styling brands used among male U.S. consumers 2017, by ethnicity
This statistic shows the results of a Statista survey in which male U.S. respondents were asked if they personally used hair care and styling brands aimed primarily at men, sorted by ethnicity. During the June 2017 survey, 34 percent of African American respondents reported personally using AXE a hair care and styling brand primarily aimed at men.