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This statistic shows the results of a survey among marketing professionals on the role of celebrities in marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that celebrities mainly played a role for social media promotion with 79 percent of company respondents and 75 percent of agency respondents stating that they employed celebrities for this part of their marketing strategies.
What roles do celebrities currently play in your marketing strategies?
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Realwire. (June 30, 2016). What roles do celebrities currently play in your marketing strategies? [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
Realwire. "What roles do celebrities currently play in your marketing strategies?." Chart. June 30, 2016. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
Realwire. (2016). What roles do celebrities currently play in your marketing strategies?. Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
Realwire. "What Roles Do Celebrities Currently Play in Your Marketing Strategies?." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
Realwire, What roles do celebrities currently play in your marketing strategies? Statista, https://www.statista.com/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/ (last visited May 29, 2024)
What roles do celebrities currently play in your marketing strategies? [Graph], Realwire, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/