Luxury car market share of Ferrari 2015-2018, by geographical area
number of shipments made to Asian countries amounted to about one-fifth of the shipments made worldwide.
Between 2015 and 2018, Ferrari was remarkably more popular in Asia than in Europe or the Americas. Over this period, it lost eight percent of the European luxury car market and six percent of the American one. In 2018, the Italian car brand accounted for more than a quarter of the luxury car market in Asia. With a market share ten percent larger than in the traditional markets of Europe and America, Ferrari was filling the demand for luxury cars among new affluent individuals in Asia. When looking at the sales volume, the